Blueprint Law is one of Australia's leading entertainment industry law firms.
When the partners at Blueprint Law approached us they were in dire need of a brand identity that reflected their successes and positioned them as the go-to firm for potential clients.
Brand…Yeah was able to workshop the brand position and deliver a complete identity system for the firm – based around the 'Ruler' archetype.
During this process we were able to determine that due to the nature of their niche industry focus, Blueprint Law aimed to be seen as being in control, confident and powerful – yet always on the side of those whom they represent.
