When we were approached by Brad Gerlach - pro-surfer (formerly ranked world #2) & founder of the world's most comprehensive surf improvement method 'Wave Ki' - we were tasked with the monumental role of re-imagining the brand and leading the creative revival process.
The key objective of creating worldwide awareness across social platforms, with a deep-focus on converting the core 'SURF' demographic to what is often perceived as a non-core practice… Surf training.
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